As the Switch has demonstrated, there are several advantages to having an isolated launch early in the year: The best thing for Microsoft to do would be to launch the Xbox Scarlett (or whatever its name is) in early 2020, Nintendo Switch.
Which means, at least a few months – the more, the better. CornThat said, I think the rule of thumb still applies: Microsoft should make an effort to release its console in a meaningful way before Sony launches theirs. Not only are all the rumors and leaks setting it for next year, but it’s very clear that the third-party development community isn’t quite ready to release games for the new hardware just yet. Although I think it would be the most beneficial for Microsoft (although they would have end up creating friction among those who bought the Xbox One X less than two years ago), all the evidence points to and indicates that this is not happening this year. The next Xbox, whatever it is, won’t be released this year. Xbox 360 too launched during the holiday season, but it launched a year earlier than the PS3, giving it early momentum and success that gave Microsoft a successful generation.
Both Xbox and Xbox One launched during the holiday season alongside their competition (Xbox launched alongside GameCube, Xbox One alongside PS4). be launched a few months later than in the rest of the world, like the PS4 did).īut Microsoft, Microsoft has had three consoles – and one was very successful, while the other two were pretty poor in terms of how they did it. They’ve been very successful in launching theirs around the holiday shopping season, and I see no reason to think that the PS5 could suddenly turn the tide and launch in March (except maybe in Japan, where it could. Logic has it that Microsoft and Sony are also following successful models for them with their new console launches, but what exactly are they? For Sony, the answer is simple: launch your new console whenever you want, really, and it will be a hit. Presumably, they will follow this kind of pattern in the future. Therefore, in the midst of a random year like 2017, they launched the Switch, and it worked for them. Nintendo did the smart thing with the Switch, where they realized their hardware is unique and distinct enough that they no longer need to stick to the traditional “generation” schedule to launch their systems, and they can just … launch them whenever they want. I think the general expectation is that he will arrive next year, presumably by the end of the holiday shopping season. Most rumors assure us that this will happen by next year. There is a general expectation that Microsoft and Sony will launch their new consoles (I would say ‘next gen consoles’, but Microsoft and Nintendo have done a great job in ensuring that the generational terminology and nomenclature we are all used to is more or less insignificant at this point) sometime soon.
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